The Shiro Copr , JAKARTA – PT Astra Daihatsu ADM Motor, which is under PT Astra International Tbk. (ASII), expressed the company's optimism in facing the second half of 2025, although the automotive market conditions remain challenging.
Marketing Director and Corporate Communication Director of PT ADM, Sri Agung Handayani said that the company appreciates the customers' trust in Daihatsu, thus starting the second semester of 2025 with an increase market share Retail sales became 17.9%.
Furthermore, he said, Daihatsu is also a choice for consumers looking for an affordable car priced up to Rp300 million.
"Contribution of this segment is approaching 50% of the Indonesian automotive market, while Daihatsu contributes 34.5%," said Sri Agung in his statement, quoted on Monday (18/8/2025).
In detail, the LCGC MPV and LCGC hatchback segments experienced an increase compared to last month, reaching 17.1% with a total of about 11,000 units. Meanwhile, LCGC Daihatsu models such as Sigra and Ayla contributed approximately 35%.
Similarly, the commercial segment market for low pick-ups increased by 9.7% or about 6,000 units, with the Daihatsu Gran Max Pick Up model contributing dominantly at 63% in this segment.
This achievement further strengthens Daihatsu with the acquisition market share "increased by 17.9%," he explained.
Some models that are the backbone of Daihatsu's retail sales in July 2025 are supported by four main models, Gran Max Pick Up with 3,872 units, followed by Sigra with 2,822 units, Gran Max Mini Bus (1,357 units), and Terios (1,314 units).
According to Gaikindo data, Daihatsu's wholesale sales amounted to 10,451 units in July 2025, an increase of 11.7% compared to the previous month. Meanwhile, its retail sales were 11,220 units, up 12.2%.
Nevertheless, during the first 7 months of 2025, Daihatsu's wholesale sales amounted to 74,856 units or decreased by 24.6% (year-on-year/YoY). On the other hand, retail sales were 77,936 units or decreased by 24.5% YoY.
Comments
Post a Comment